Attivo Becomes Principal Partner of Worcestershire County Cricket Club in Landmark Multi-Year Deal

Worcestershire County Cricket Club is proud to announce an exciting expansion of its partnership with lifestyle financial planning firm, Attivo, who will become a Principal Partner for the 2025 season and beyond.

Following a successful year as the first-ever front-of-shirt sponsor of our women’s team in 2024, Attivo will now feature on the front of shirt for both the men’s and women’s Worcestershire Rapids teams in the Vitality Blast T20 and Metro Bank One Day Cup formats.

The multi-year agreement marks a major step forward in our relationship, with Attivo moving from Official to Principal Partner status. The partnership will include front-of-shirt branding, enhanced hospitality and fan integration, and a wider programme of community and brand engagement activity.

Worcestershire CEO Ashley Giles said: “We’re absolutely delighted to extend our partnership with Attivo for the 2025 season and beyond.

“Their support last year for our women’s side was historic, the first of its kind for the Club, and helped shine a light on the women’s game in a big way.

“We’re proud to be taking the next step with Attivo as a key partner across both the men’s and women’s teams.”

Joe Tromans, Commercial Director, added: “This partnership is built on a shared vision, energy and commitment to making a real difference, not only on the pitch but also across our community.

“Attivo has been an outstanding partner to work with: creative, collaborative and committed. We’re thrilled to welcome them back for what promises to be a thrilling season.”

Attivo Chairman Stephen Harper also shared his enthusiasm: “It has always been our mission to enrich lives, not just financially, but personally, at every stage of life.

“Partnering with Worcestershire is about much more than logos and shirts; it’s about engaging with a passionate community and helping people live the life they truly want.

“We were proud to support the women’s game last season, and we’re excited to build on that momentum. 2025 will see us support both the men’s and women’s teams in two major formats of the game. We can’t wait to get started.”

The partnership officially launched on 16 April 2025, and supporters can look forward to a host of fan-focused activations and initiatives throughout the year, as Worcestershire and Attivo work together to deliver even more impact, on and off the field.