Worcestershire County Cricket Club today announces a long-term partnership with leading sportswear manufacturer Macron, who will become the Club’s Official Teamwear Partner from the 2026 season.
Based in Bologna, Italy, Macron will supply on-field and off-field playing and training kit across all formats, supporting the Club’s ambition to deliver high-performance apparel alongside distinctive, modern design.
Worcestershire will be the first County Cricket Club to partner with Macron, reflecting the shared commitment of both organisations to innovation, quality and creativity.
A core focus of the agreement is accessibility, reducing kit costs for pathway players and helping to lower barriers to participation, while also expanding the Club’s retail offering for supporters.
Working alongside the Club’s creative partner, BEARD, Macron will collaborate on bespoke kit designs that celebrate Worcestershire’s identity and look forward to the Club’s next chapter.
Macron has a strong pedigree across elite sport, supplying performance kit to Premier League clubs and teams worldwide, including partnerships with South Africa and the West Indies in cricket, as well as locally to Worcester Warriors.
Further details on the new kits and retail ranges will be announced in due course.
Worcestershire County Cricket Club’s Chief Revenue Officer, Joe Tromans, said: “This partnership with Macron is a major step forward as we continue to strengthen our brand, enhance our retail offer and deepen our connection with supporters.
“Just as importantly, it supports our commitment to accessibility, helping reduce costs for our pathway players and lowering barriers to participation.
“We’re excited to create standout, bespoke ranges with Macron and BEARD for 2026 and beyond.”
Gianluca Pavanello, Macron CEO, said: “This new partnership with Worcestershire County Cricket Club represents an important step in Macron’s strategic development within the world of cricket.
“Worcestershire are the first English county club to enter into a technical partnership with Macron, and this agreement marks a further milestone in the expansion of our brand in the sport.
“Cricket is an area in which we are investing with increasing focus, as demonstrated by our partnerships with West Indies Cricket and Cricket South Africa, the current ICC World Test Champions 2025. Collaborating with such established and successful organisations confirms the growing recognition of the Macron Hero at the highest level of international cricket.
“We look forward to supporting Worcestershire in the seasons ahead with innovative, high-performance products that reflect the club’s identity and traditions.”
