Worcestershire County Cricket Club is delighted to unveil the all-new 22Yard Bar & Café at Visit Worcestershire New Road. This contemporary hospitality space is open to Members and general admission visitors on non-Vitality Blast matchdays, delivering a fresh and comfortable environment for everyone to enjoy.
After Foleys Café closed at the end of the 2023 season, supporters and guests expressed a desire for a dedicated coffee spot onsite. The 22Yard Bar & Café answers that call, and will offer a fantastic range of hot drinks, and delicious food options.
A Unique Matchday Experience
Exclusive Hospitality on Vitality Blast Matchdays
On Vitality Blast matchdays, the 22Yard Bar & Café is transformed into a vibrant, exclusive hospitality area featuring:
- Full bar
- BBQ package
- An upstairs balcony with elevated views of the action
This new concept builds on the sold-out success of last year’s BEARD Terrace experience, setting an even higher standard for hospitality. If you’re after something extra special when the Rapids take to the field, the 22Yard Bar & Café is where you’ll find it.
A Special Venue Beyond Matchdays
Corporate & Private Functions
When there’s no match on, the 22Yard Bar & Café offers a modern and adaptable space for:
- Corporate conferences, meetings, and seminars
- Larger gatherings like birthday parties or milestone celebrations
- Team-building sessions
- Private dining experiences
- Off-site rental
Our dedicated hospitality team will work with you to design every detail—from the layout and catering options to whether the area is fully open or more enclosed. Thanks to the upstairs balcony, you’ll also have the perfect spot for breakout sessions or simply admiring the panoramic view of the ground.
Innovative & Moveable by Design
Flood-Proof Flexibility – Ready for Relocation
The 22Yard Bar & Café stands apart for its innovative, moveable design—engineered to ensure there’s always a welcoming space at the Club, no matter the circumstances:
- Emergency Relocation
- Should Visit Worcestershire New Road be placed on flood alert, the 22Yard Bar & Café can be moved offsite within an hour, including relocation to Kidderminster if needed.
- Weather-Resistant Versatility
- Enjoy a fully open ground-floor setting to soak up the sunshine
- Opt for partial coverage to stay cool in the heat
- Enclose the space completely for warmth and comfort in cooler months
This exceptional flexibility guarantees that Members and guests will have a comfortable spot to dine, relax, and socialise year-round—no matter what Mother Nature has in store.
Special Vitality Blast Ticket Offer
On sale from 2pm Tuesday 4 February
To celebrate the launch of the 22Yard Bar & Café, we’re pleased to offer a special discount on Vitality Blast match tickets:
- 22 tickets are available at a discounted rate for each of the seven Vitality Blast fixtures
- 22% off these tickets, available on a first-come, first-served basis,
Once they’re gone, they’re gone—so take advantage of this deal to experience our exciting new venue and cheer on the Rapids in style!
Worcestershire’s Commercial Director Joe Tromans commented, “The 22Yard Bar & Café is going to be a fantastic new addition that underscores our commitment to delivering a first-class visitor experience at Visit Worcestershire New Road.
“While we do face severe constraints due to the increased amount of flooding, we are very excited to have developed an innovative, moveable solution that can be relocated within an hour if needed.
“We’re extremely grateful to Rapid Retail too for their forward-thinking approach, which has helped us overcome these challenges and ensure our visitors can enjoy a welcoming, and modern environment.”
