Worcestershire County Cricket Club is thrilled to announce the return of its successful partnership with DRPG, the acclaimed creative communications agency, to deliver the much-anticipated 2025 Season & Kit Launch Show, titled ‘Big Night In: Live’.
Renowned comedian and popular TV quizzer Paul Sinha will host the event, promising an evening filled with entertainment, humour, and cricket excitement.
Following the extraordinary success of last year’s event, which attracted more than 13 million viewers globally, ‘Big Night In: Live’ aims to raise the bar even further.
With high-quality cinematic production, exclusive behind-the-scenes content, player interviews, and special guest appearances, the show will captivate cricket enthusiasts and general audiences alike. This year’s show will also place a special emphasis on community initiatives, alongside setting the scene for an exciting season ahead.
Paul Sinha, celebrated for his sharp wit and known to millions as “The Sinnerman” on ITV’s hit show ‘The Chase’, will bring his unique comedic talent and genuine passion for cricket to the evening, ensuring an engaging and memorable launch.
Joe Tromans, Commercial Director at Worcestershire County Cricket Club, commented: “We’re delighted to build upon last year’s remarkable success by partnering again with DRPG for ‘Big Night In: Live’, and to have Paul Sinha hosting makes this even more special.
“Paul’s dynamic presence and DRPG’s innovative storytelling guarantee another exceptional event, connecting fans and showcasing our ambitious vision for 2025.”
Dale Parmenter, CEO of DRPG, added: “Our partnership with Worcestershire County Cricket Club goes from strength to strength, and we’re excited to elevate the launch even further this year.
“With Paul Sinha bringing his wit and charisma to ‘Big Night In: Live’, we are certain this show will once again captivate global audiences and celebrate cricket in a truly unique way.”
‘Big Night In: Live’ will be streamed live across Worcestershire County Cricket Club’s digital channels on 16 April at 7pm, allowing fans around the world to join the excitement ahead of the new season.
